Positioning Your Brand For Success.
Protecting Your Brand From Risk.
Smith & Company is a global strategic advisory firm that advises clients across a wide range of sectors including corporations, trade associations, non-governmental organizations, non-profit organizations, and high-profile individuals on matters that impact their brands and reputations.
Our Difference.
Decades of experience
With over 30 years of experience across crises, high-stakes moments, and brand-defining opportunities, we bring deep knowledge and tested judgment to every engagement.
Senior team with multidisciplinary backgrounds
From journalism and law to government, media, and tech, our team brings a unique mix of perspectives that help clients see around corners and solve problems from every angle.
Candor & discretion
We’re trusted advisors because we tell the truth. Our counsel is direct and actionable, and our client relationships are built on confidentiality, trust, and total discretion.
Services.
We provide strategic counsel to help organizations navigate pivotal moments with confidence. Our team delivers tailored solutions that protect reputations, shape narratives, and drive meaningful outcomes.
Sectors.
We advise leaders and organizations across industries where reputation, influence, and stakeholder engagement are critical to success. With deep expertise spanning Corporate, Public Affairs, Philanthropy, Education, Nonprofits, Sports, Entertainment, and Media, we bring sector-specific insight and a strategic perspective to every engagement.
Our Experience.

























