What can brands learn from the real-life ‘scandal’ fixer? The Drum sits down with the American crisis manager at Cannes Lions.

February 26, 2025

The Drum sat down with crisis manager Judy Smith at Cannes Lions to explore what brands can learn from the real-life inspiration behind Scandal’s Olivia Pope, and the throughline is clear: today’s risk environment moves faster, hits harder, and is inseparable from culture – so leaders need sharper situational awareness, real preparation, and the discipline to listen before they react; Smith shares how she helps executives identify their “nightmare scenarios” before they happen, why some controversies require a response while others are best met with strategic restraint, and what credibility looks like when a brand genuinely misses the mark.

London Grand Opening

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