Judy Smith (Founder, president and CEO of Smith & Company, and inspiration for the protagonist of the TV series “Scandal”): I would choose two — maybe three — issues that the players can consistently drive. Those initiatives should be introduced in very clear and concise terms that resonate with the public. Repetition in messaging is important as well as coordination. Everyone struggles to get through the clutter. NBA players should continue to use their voices to advocate for social change and justice.